Midtown Rising is a redevelopment partnership that will
position Rochester for the future by significantly reshaping the downtown core
through major public and private investment, job creation and infrastructure
development. At the heart of the project is the rehabilitation of the nearly
9-acre former Midtown Plaza site into a mixed-use district designed to attract
a critical mass of residents and 24/7 amenities that contribute to a vibrant
The project also coincides with a positive transition for
the Sibley Building, which is equal in square footage to what was previously housed
at Midtown Plaza. Acquired by Boston based Winn Development, there are
plans for housing, office space and first floor retail at the re-envisioned
Sibley Building. Together, these two projects will be key to Rochester’s downtown
revitalization, as the adjacent sites encompass a large portion of the core of
Rochester’s City Center.
New York State and the City of Rochester began taking the
necessary steps to acquire, remediate and rehabilitate the Midtown site for reuse
in 2007. To date, Empire State Development (ESD) has invested $55 million,
along with $20 million from the City of Rochester. The 8-10 year development plan
breaks the site down into seven shovel ready parcels with a re-established
street grid. Once completed, the site will accommodate about one million square
feet of office, residential, hotel and retail space. Also planned is public space
with the capability for use for as a venue for a variety of special events and
Major projects are already underway on two of the parcels.
The former Seneca Building is hometo Windstream thanks to redevelopment
by the Pike Company, while Midtown Tower is currently being redeveloped by Midtown Tower LLC, a partnership of
Buckingham Properties and Morgan Management for a mix of residential and commercial
uses. Also nearly complete is the rehabilitation of the 1,800 space Midtown Parking Garage.
Construction contracts include Project Labor Agreements
(PLA) with the unions, in which women and minorities are trained as apprentices
to become union members and work on the project. The PLA is also in place for
the School Modernization Program and the Mortimer Street garage, so the project
has spurred job opportunities that will extend beyond its completion.
View the Current Master Plan.