Why are people so passionate about the Rochester Public Market?
A friend once shared that “food is love” and I couldn’t agree more.
Food is about love, life, healing, sharing and giving.
We put our time, efforts, heart and souls into preparing the perfect dish.
We invite people over, we invite people in.
We want people to enjoy our cooking.
We want to share the love, the laughter, and the recipes.
At the heart of it all – it starts at the Market.
Public Market Cookbook Designer
The Friends of the Rochester Public Market have released their second Public Market Cookbook: Bringing the Market Home…Savoring the Seasons From the Rochester Public Market.
The full-color, 84 page cookbook celebrates the unique joy that is the shopping --and eating -- experience of our beloved Market. It is a veritable feast of favorite recipes shared by farmers, vendors, shoppers and renowned local chefs. All recipes feature food from the Rochester Public Market.
The recipes follow the four seasons at the Market, starting with the first delicate fruits and veggies of spring, right through those hearty winter veggies we enjoy roasted or in soups. Uniquely flavoring the book are the stories and images that share the Market experience – the joy of fresh seasonal produce, meeting the farmers who grow our food, then preparing and sharing those foods with friends and family.
Proceeds from the sale of the cookbooks directly support the operation of the Market Token Program, which enables customers to use their Food Stamp EBT cards to purchase fresh, local produce from the Market. Since 2008 over $2.5 million in tokens have been sold, making a huge impact on the on the eating habits of participants: Over 90% report eating healthier and shopping at the Market more frequently because of the easy access to healthy, affordable food.
Cookbooks are available for sale at the Market, as well as online (www.marketfriends.org) and at Parkleigh (215 Park Avenue), Schutt’s Apple Mill (1063 Plank Road, Penfield), Wegmans and Zak’s Avenue (661 South Avenue). The cost is $25.00, which includes tax.
Generous support for the cookbook project has been provided by the Greater Rochester Health Foundation and the Market District Business Association.
Note that our first cookbook, At the Heart of it All, published in 2012, is still for sale too!
Questions? Call (585) 325-5058. For information about other Market merchandise, go to www.cityofrochester.gov/marketfriends.