News Release - City Seeking Public Input for Midtown Names

City of Rochester

News Release

(Thursday, March 13, 2014) – Mayor Lovely A. Warren announced today that the Midtown Rising implementation team is soliciting suggestions from the public to name the new street and plaza created by the redevelopment of the Midtown site. The new street will begin at East Main Street opposite the Liberty Pole and run south to Elm St. and the plaza is a .58 acre parcel that lies between S. Clinton Ave. (next to the Windstream building) and the new street. The new plaza is designed to be used for events and everyday enjoyment by Downtown residents, workers and visitors. It includes seating areas, a paved plaza, a lawn area and a grove of trees.

“Rochesterians are imaginative and creative,” said Mayor Warren. “We are proud to celebrate the history and heritage of our great city and we are looking to the knowledge and creativity of our citizens in asking for suggested names for the new street and public open space.”

Names for the new street and the plaza will be accepted through March 31. Suggested names should be specific to the street and the plaza and relate to Rochester or Rochester’s history. Proposed names may not be of a living person or of someone who has died in the previous year. Submissions must include a written explanation of why the suggested name is important and include the sources of information provided. Written explanations must not be more than 400 words. A map of the new street grid can be found at www.cityofrochester.gov/namemidtown.

Submissions can be mailed to Midtown Naming Suggestions, Attn: Jason Haremza, City Hall Room 125B, 30 Church Street, Rochester, NY 14614; emailed to: namemidtown@cityofrochester.gov or provided online at www.cityofrochester.gov/namemidtown.

Names that meet the above guidelines will be reviewed by a committee of City staff. The new names must be approved by the Emergency Communications Department according to Monroe County’s Right-of-Way Naming Act. The committee will forward approved recommendations to the City Planning Commission and City Council, which will make the final decision on the new names.

-30-

News Media: For more information, contact the City’s Communications Director, Christine Christopher at 428-7135.