Community Affairs Bureau - Rochester Police Department

 Singletary_LaRon_smallDeputy Chief of Community Affairs (DCCA) La'Ron Singletary commands the newly-created Community Affairs Bureau and assists Chief of Police Mark Simmons in coordinating all communications, public information  and community engagement initiatives. The DCCA is the Chief Public Information Officer (PIO) and Recruitment Officer for the Rochester Police Department (RPD). The DCCA commands the Recruitment Unit and Community Policing Unit, which includes the Neighborhood Service Centers (NSC) and Crime Prevention Officers (CPOs), and Youth Services Unit (YSU), which includes the assignment of School Resource Officers (SROs) in City high schools. The DCCA works under the direct supervision of the Chief of Police, with duties performed in accordance with plans, policies and objectives outlined by the Chief of Police.

As the RPD continues to forge a stronger bond with the community it serves, the DCCA gives the Chief a viable means of fully engaging with various segments of the community. Typical work activities of the DCCA include: 

  • Directing change management initiatives and developing strategies related to communications and community engagement for the RPD;
  • Appraising local and national law enforcement issues related to community relations and recommending suitable solutions;
  • Implementing new programs, procedures and policies designed to improve the community's perception and appreciation for the RPD;
  • Meeting with community, business, educational, human service and civic action groups regarding their interaction with the RPD;
  • Representing the RPD to various groups concerned with intergovernmental law enforcement affairs on all levels;
  • Researching, developing and implementing effective communication tools to work with diverse populations the RPD serves;
  • Identifying need, leading development and implementing progressive police training and mentoring programs for the RPD;
  • Maintaining productive alliances with professional police agencies and other authorities;
  • Reviewing investigations into alleged or apparent discrimination or misconduct by RPD personnel and recommending discipline, training, etc.;
  • Representing the RPD before City Council, County Legislature and other official entities;
  • Serving as the RPD's Chief Recruitment Officer and directing the Recruitment Unit and overall recruitment efforts to solicit and encourage prospective police officer candidates to seek employment with the RPD;
  • Serving as the RPD's Chief Public Information Officer and directing personnel in performing public information duties;
  • Serving as the RPD's Chief Community Affairs Officer, overseeing the City's Neighborhood Service Centers and Youth Services Unit (YSU);
  • Directing and coordinating all RPD activities related to social media initiatives;
  • Developing various operational orders, such as General Orders, Personnel Orders, Special Orders, Administrative Orders, etc.;
  • Others duties as assigned by the Chief of Police;
  • Assuming the duties of the Chief of Police when necessary. 

Blueprint for Engagement - Police/Community Relations Evaluation: Click here to view the Blueprint for Engagement - Evaluating Police/Community Relations Final Report 2017 document   

Community Recruiters

As an element of the Blueprint for Engagement, the City of Rochester is looking for young men and women to serve as Rochester Police Officers. In an effort to enhance our recruitment strategies, the RPD is looking for interested community members willing to serve as Community Recruiters. We are seeking individuals from all aspects of the Rochester community, including residents and representatives of our clergy, business, education, and government fields that are willing to identify qualified candidates interested in a law enforcement career and begin the initial recruitment process. This will serve as a force multiplier for recruitment efforts and help attract more qualified candidates to pursue a career with the RPD, with a special focus on city residents.  Click here for more information.