Keep Rochester Beautiful - Under Construction!

The City of Rochester is partnering with Keep America Beautiful (KAB) to create an affiliate organization, Keep Rochester Beautiful.

Why become a KAB affiliate?

KAB’s mission is to inspire and educate people to take action every day to improve and beautify their community environment. KAB helps people end littering, improve recycling and beautify America’s communities. The City of Rochester is actively working on those same goals by:

  • engaging our community with events like our annual Clean Sweep,
  • implementing innovative programs like mixed recycling, and
  • revising our littering fine structure.

KAB provides with expertise, programs and resources developed over six decades and 600+ community affiliates.

How do we become an affiliate?

Affiliation process: 

  1. Initial application  - Complete Feb. 2017, including letter of support from Mayor Warren
  2. Core team training  - Complete April 2017, learned how to complete affiliate requirements
  3. Affiliate requirements - In progress, see details below
  4. Training for board and executive director - target mid-late Sept.
  5. Affiliation ceremony - target mid-late Sept.

Affiliate requirements: 

  • Community appearance index: "Litter index." Dashboard survey of litter conditions across the city. 2017 is our benchmark. Performed annually to measure program success. Data was collected June 9, 2017
  • Focus area research and inventory: Identify existing litter prevention, beautification, waste reduction, and recycling education, ordinances, enforcement, resources and tools. Public meeting was held June 13, 2017
  • Organizational structure: Board of directors, executive director, governance documents. This board will set Keep Rochester Beautiful goals and objectives, create committees for specific programs, partner with stakeholders, submit all required documentation to KAB.  

How can you get involved?

Once Keep Rochester Beautiful is official, in mid-late Sept., the board of directors will form committees and will be looking for volunteers. In the meantime, Email comments or questions to our team or join the contact list.

More information will be available here in the coming weeks and months.