Focused Investment Strategy - FIS

What is Focused Investment Strategy (FIS)?

The City of Rochester initiated the Focused Investment Strategy (FIS) in the fall of 2008. The goal of the strategy is to markedly improve neighborhoods in the City within a three to five year timeframe by focusing federal Community Development Block Grant (CDBG) funding and leveraging other available resources.  

Note: An Interim Progress Report was issued in March 2013. Please click here for further information.

FIS Evaluation Survey

The City will evaluate the outcomes and impact of the Focused Investment Strategy (FIS) community development program with a survey that is open until April 27.

  •  Please click  here for the online version 2016 FIS Evaluation Servey.  

Hard-copy surveys may be picked up and turned in at the following locations:

City Hall, Department of Neighborhood and Business Development, 30 Church St. Rm. 005A;

  • Northeast Neighborhood Service Center, 500 Norton St.;
  • Northwest Neighborhood Service Center, 71 Parkway 1st Floor;
  • Southeast Neighborhood Service Center, 320 N Goodman St. Suite 209;
  • Southwest Neighborhood Service Center, 923 Genesee St.;
  • Central Library of Rochester and Monroe County, 115 South Ave.; 
  • Lincoln Branch Library, 851 Joseph Ave.;
  • Maplewood Community Library, 1111 Dewey Ave.;
  • Phillis Wheatley Community Library, 33 Dr. Samuel McCree Way;
  •  Sully Branch Library, 530 Webster Ave.

FIS Neighborhoods

The following four targeted neighborhoods were designated by the City of Rochester and City Council as part of the FIS in August of 2008.

Marketview Heights
Northeast Quadrant    
Dewey Driving Park
Northwest Quadrant    
Southeast Quadrant    
Southwest Quadrant    
marketviewThumb  deweyThumb  beechwoodThumb  jeffersonThumb 

The process by which FIS is implemented is guided by the following area designations: 

  • FIS Area (Red and Blue Parcels) – areas eligible for FIS funds. FIS implementation in this area will include: developing programs to address a high proportion of the properties; working to identify opportunities for future funding; and addressing problem properties as they arise.
  • High Priority Streets (Red Parcels) – the specific streets within the FIS Area within which: every parcel will be addressed in the early years of FIS according to its needs; the streets will be viewed as priority for funding; and the streets will be priority for public infrastructure upgrades and improvements.
  • Impact Area (Gold Parcels) – an area immediately adjacent to the FIS Area, within which data will be collected and monitored for benchmarking and future decision-making.
  • View the Area Maps here 

FIS Programs

Each FIS area comprises a team of stakeholders charged with the responsibility of identifying the area’s immediate needs, conceptualizing its long-term development strategies, and planning for the allocation of FIS resources. Initial programs have been established to support rehab of owner occupied and investor-owned properties, to improve vacant lots, and to support small community-driven projects. 

FIS Documents

FIS Interim Progress Report - March 2013

Nearly four years into FIS program implementation, this report serves as an interim assessment of the Focused Investment Strategy, including:

  • Accomplishments
  • Impact on Neighborhood Health Indicators
  • Stakeholder Team Feedback/Perceptions
  • Challenges
  • Next Steps/Recommendations

View/download the report: 

Additional Information

For additional information on this program, please contact Carol Wheeler, Manager of Housing, at (585) 428-6152, or via email to