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Food Truck Rodeos at the Public Market

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2025 Dates

Last Wednesday of the month, April-September, 5 - 9 p.m. 

  • April 30
  • May 28
  • June 25
  • July 30
  • August 27
  • September 24 
Food Truck Rodeos at the Market bring music as well as mobile mangia to the Market

It’s fabulous fun: food on wheels featuring the full diversity of the community's creative mobile cuisine! Just about everything and anything that could be served from a truck can be found at Food Truck Rodeos!

While you experience Rochester's best food trucks at the Rodeos, you'll also enjoy local music, dancing, and entertainment. See you at the Rodeos-- they are held the last Wednesday of the month, April through September. 

Rules, regulations, tips

  • No shirt, no shoes, no entry.
  • All bags are subject to search.
  • No smoking in or under sheds.
  • No pets except for service animals
  • No bicycles in event area (although we encourage you to ride to the event, we have lots of bike parking).
  • No skateboards or in-line skates.
  • No drones.
  • One sealed water bottle per person can be brought in; no other food or beverages.
  • If you are driving to the Food Truck Rodeos, we highly recommend accessing the Market's largest surface lot from Scio Street and using the footpath/footbridge over N. Union Street onto the grounds of the Market.  We also highly recommend carpooling, transit, biking!
  • We also highly recommend bringing some lawn chairs and even a fold-out table. We guarantee there won't be enough of our picnic tables to accommodate the hordes of Food Truck Rodeo enthusiasts! 

Vendor information and application 

Do you have a food truck and are interested in vending? Call 585-428-6907 Tuesday-Friday mornings with questions, and be sure to read the City of Rochester's regulations governing food trucks, carts, and trailers.

Food Truck Rodeo Application 2025

Download the City Food Truck-Cart-Trailer Ordinance 

History

Food Truck Rodeos at the Public Market were born in 2011, after Market Director Jim Farr attended a similar event in Orlando, Florida. 

Upon his return, he spoke to staff and John Urlaub, owner of Rohrbach’s Brewery (in the heart of the Market District), and together they developed the model that has become a hugely popular family-themed, eat-a thon with live music! It is not unusual to have over 40 food trucks and carts at a single Food Truck Rodeo. 

For more information, call the Market office at 585-428-6907 or email pmarket@cityofrochester.gov.

Sample of Greater Rochester food trucks that have attended the Rodeos

  • Chef's Catering
  • Eat Greek
  • Meat the Press
  • Roc City Sammich
  • The Meatball Truck
  • Effortlessly Healthy
  • Wraps on Wheels
  • Marty's Meats
  • Macarollin'
  • Tuscan Wood Fired Pizza
  • Smoothies Plus
  • Sweet Sammie Jane's
  • Rob's Kabobs
  • Kona Ice of the Genesee Valley 
  • Roll'n Deep
  • Hello Arepa
  • Le Petit Poutine
  • Brick N Motor
  • Abbott's Frozen Custard
  • The Bento Box
  • Java's Coffee Truck
  • Upstairs Bistro 
  • Neno's 
  • The Daily Refresher
  • Hot Rosita's Grill 
  • Eat Me 
  • The Original Mac and Cheez
  • Rustic Taco Bar
  • Heritage Taco 
  • Jimmy Z's Almost Famous 
     
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