Friends of the Public Market and Market Merchandise


Friends of the Rochester Public Market

Friends of the Rochester Public Market is an all-volunteer organization that supports the market in many important ways.  See a video about the Friends 

The Friends signature program is the Market Token Program, through which food stamp benefit recipients can use those benefits to purchase fresh, healthy food from the Market. This program is the most successful of its kind in the U.S.

Friends Initiatives

The Market Token Program  

Artist Row: The Friends organize the increasingly popular Artist Row at the Market each September, at which dozens of local artists display their creative talents . Stay tuned to or for coming information about the 2015 event.

Market Merchandise: The friends sell an array of Market Merchandise from their kiosk at the Market, or at the Market office. See below for more about these Market mementos!  

 Market Gift Tokens: A great gift any time of year, for any occasion! Gift tokens can be purchased from the Friends at the Market kiosk or Market Office. 

Market Tours: get a behind-the-scenes look at the Market on a free one-hour tour. We especially welcome youth groups for tours, but surely are willing to give any group a glimpse of the history and workings of the Market! Click here to learn more about the tours and to contact Friends of the Market for a tour reservation.

Just Say Yes to Fruits and Vegetables: The Friends partner with Foodlink to bring weekly free nutrition education to Market shoppers from June through October; sessions include tasty samples concocted from the fresh bounty of the Market.


Market Merchandise

Show your love and pride for your market by purchasing Public Market merchandise, sold by the Friends of the Market. Visit the Friends' Welcome Center near the Union Street gates or inside the Market Office.

Here's just a sampling of Market merchandise:  

Hooded Sweatshirts   Market-Merch-Hoodie 
Baseball Caps   Market-Merch-cap 
Eco-friendly Shopping Bag    Market-Merch--blue-tote 

Another eco-friendly Shopping Bag                

Yet one more eco-friendly Shopping Bag  Market-Merch-white-tote 
Wide assortment of Tee-Shirts  Market-Merch-Tee 
Onesies for Baby  Market-Merch-onesie 

The Rochester Public Market Cookbook
(to benefit the Market Token Program)


Book: The Hands that Feed Us:
100 Years at the Rochester Public Market



 Volunteer with the Friends

The Friends are always seeking volunteers! Give them a call at 585-325-5058 or email them at Or, stop by the Friends' kiosk at the Market on Saturdays (near the Union Street entry).  


Public Market