Rochester’s Social Media Program
What’s Good Rochester is the City of Rochester’s social media partnership with WXXI Public Broadcasting Council in a fresh, one-of-a-kind opportunity that redefines how Rochester’s stories are told.
What’s Good Rochester replaces the longstanding “CityWise” TV pro-gram and its talk show format with an ongoing compilation of entertaining, engaging and informative short-form photo and video essays that highlights positive, topical and interesting aspects of Rochester.
What’s Good Rochester welcomes submissions of community-created videos and photos to compliment its first party content. Submissions can range from life skills, to community heroes, to unique businesses and dining experiences to recreation, culture, arts, history and, really, any-thing that exemplifies and embodies the character of our great city.
It’s the perfect opportunity for filmmakers, journalists, organizations, and anyone passionate about Rochester with a creative eye or knack for storytelling to get their work out there and noticed by sharing the many wonderfully-rich stories of Rochester.
Professional production is welcome but not necessary.
Apply now
Use our on-line Contributing Partner Application Form to become a partner with What's Good Rochester
More information
If you are interested in becoming a Contributing Partner or have any questions about What’s Good Rochester, please contact Supervising Producer Carlet Cleare at (585) 428-7428 or carlet.cleare@cityofrochester.gov.
- Post Your Own Content to be Shared Anyone can post their video and photo stories to their own social media accounts using the hashtag #whatsgoodrochester, and the City will share your work with its thousands of viewers across all of its social media platforms!
- Become an Official What’s Good Rochester Contributing Partner Content creators can apply to become an on-going partner. Contributing partners receive benefits including: prime placement of work on the City’s What’s Good Rochester YouTube channel and its social and traditional media outlets; branding tools; and a dedicated sub channel, if applicable. Successful applicants need to demonstrate technical and storytelling abilities, the capacity to contribute content on a semi-regular basis and the equipment to execute quality content. Follow this link to apply as a What’s Good Rochester Contributing Partner.
Our focus is to tell engaging stories so we’ll accept content of varying quality as long as your story is strong and meets our eligibility criteria. The criteria are pretty simple. Content must relate to Rochester, its citizens, businesses, events, history, amenities or even its challenges. Con-tent will be accepted from individuals and organizations provided it is not an outright advertisement. We want to know what makes you special and give you the opportunity to tell others about it so that we can convey the true character of Rochester.
A good example might be a food-oriented business producing a video that demonstrates healthy eating preparation or an individual using his or her cell phone to capture everyday moments around the city. Of course, the content cannot be offensive, profane or violent.