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The International Plaza

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International Plaza logo


At 828 North Clinton Avenue, the International Plaza is an exciting, Latin-themed event space and marketplace. It features a variety of vendors and vending options, ranging from pop-up tents and carts to more permanent locations housed in creatively converted, re-purposed shipping-containers, a performance pavilion, dedicated restrooms, and a service/storage building.  

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International Plaza summer day

The International Plaza provides a community gathering space to celebrate and build on the tremendous arts and cultural assets of the surrounding neighborhood. The Plaza is also a place where local entrepreneurs and/or existing businesses can locate and sell their products and services in a low-risk, low-cost, flexible environment that incubates neighborhood economic development.

The Plaza also hosts a sensational variety of signature free-admission events throughout the Market season! 

Read on for events, vendor information and applications, and valuable sponsorship opportunities! 

 

2025 International Plaza Signature Events

DateEvent
Sunday, May 4Opening Ceremony / Mexican Performers / Cinco de Mayo
Friday, May 9Health Event
Sunday, May 11Mother’s Day
Sunday, May 18 Black Power Marketplace
Sunday, May 25R&B and Soul @ the Plaza
Sunday, June 1 Ibero Pride Day
Sunday, June 8 R&B and Soul @ the Plaza
Sunday, June 15Father's Day / Dominoes Tournament
Thursday, June 19Juneteenth
Sunday, June 22Line Dance Competition
Sunday, June 29Bonitillo Karaoke Day
Sunday, July 6Roc the Plaza
Saturday, July 12 Roc Con Poder
Sunday, July 13  Car Show
Sunday, July 20Festival Del Barrio
Sunday, July 27DJ Franco & Lisandra
Sunday, August 10Dominican Day 
Saturday, August 16Arts at the Plaza - Geva Theatre / Rochester Philharmonic / M.A.G.
Sunday, August 17 Roc the Plaza / DJ Big Reg Birthday Celebration Extension
Sunday, August 24International Salsa Day
Sunday, August 31Back to School Event
Sunday, September 7Normal Market Day
Sunday, September 14Hispanic Heritage Month Kickoff
Saturday, September 20Rochester Fringe Festival at the Plaza
Sunday, September 21Roc the Plaza: Grand Tone
Sunday, September 28 Latin American Festival
Sunday, October 12Hispanic Heritage Month Celebration / Plaza Closing
Friday, October 17 Harvest / Trunk or Treat (Hosted by Ibero American Action League) 
Sunday, November 2Day of the Dead Celebration
Sunday, December 7 Colombian-Style Christmas

Vendors 

The International Plaza offers flexible and affordable vendor options, ranging from customized shipping container spaces – to tents and food trucks – that fit all business models and needs. If you are an existing business looking to broaden your customer base or an entrepreneur with an idea you’ve always wanted to test, this is the spot for you.

For information regarding the application and selection process for the shipping container spaces, call Erika Perez at (585) 428-7282 or email pmarket@cityofrochester.gov.
 

Sponsorship Opportunities 

The International Plaza welcomes sponsorship support from small businesses and corporations!  We're confident that the Plaza can provide strong marketing and outreach bang for the sponsorship buck! 
 

Resources


Stay Connected to the Plaza 

Follow the International Plaza on Facebook and Instagram for news and updates!