How We ROC Photography Program

How We ROC is a program that aims to capture and showcase the diverse spirit of Rochester through the lenses of local photographers.
This initiative is designed to provide a vibrant and authentic portrayal of major City events and the unique character of our community, reflecting the rich tapestry of Rochester’s cultural and social fabric.
By highlighting the talent and perspectives of Rochester’s photographers, the initiative aims to offer a compelling visual narrative that celebrates the city’s diversity and promotes inclusive representation.
Selected photographers are provided:
- a year-long, expanded-access media credentials for City-sponsored concerts, festivals and other special celebrations,
- an opportunity to curate a photography exhibit in the City Hall Link Gallery,
- and $1,500 to support their services and exhibit production.
Aligned with the City of Rochester's commitment to equity and its goals outlined in the Arts & Culture section of the Rochester 2034 Comprehensive Plan, How We ROC strives to ensure that all voices and perspectives are represented in the city’s artistic landscape. This effort underscores the value of community-driven artistic expression and supports equitable opportunities for local artists to thrive and contribute to the city's cultural enrichment.
The How We ROC program not only aims to support and promote local artists but also to enhance the city’s cultural landscape with engaging and diverse photographic representations of Rochester.
Current How We ROC Photographers:
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![]() | Dick Beery, a retired Electronics Engineer and co-founder of RBB Systems Inc., has been passionate about photography since childhood. His retirement in 2008 allowed him to focus on honing his skills through workshops and travels to places like Rochester, San Francisco, Nova Scotia, and Africa. His unique style reflects his fascination with the diversity of nature, music, and people, often shaped by conversations with his subjects. Since moving to Rochester in 2013, he has enjoyed capturing the city’s events and vibrant culture. Guided by the motto, "Never grow up and never stop learning," Dick continues to explore and share his creative perspectives. |
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![]() | Glory Harris is a professional photographer based in Rochester, New York. For the past four years, she has operated her own photography business, specializing in portraits, lifestyle sessions and events. Known for her attention to detail, her passion stems from a natural talent for visual arts. She holds a Master’s degree in Organizational Leadership with a background in Human Services. When she’s not behind the camera, she enjoys spending quality time with her husband and their four children, as well as serving in ministry. |
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![]() | Jahfeieth Elliott’s photography displays his passion for community and activism. With a foundation in digital and analog techniques, their work visually explores the social issues affecting Rochester and beyond, from economic divides to environmental struggles. Jahfeieth believes photography is more than an artistic expression, it’s a means to empower and uplift, to start conversations that challenge how we view the world. His projects are deeply personal, born from a desire to connect with others and make space for stories that might otherwise go untold. |
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![]() | Meg Tyo is a photographer and licensed social worker based in Rochester, NY. She is the founder and photographer behind Sweet Home Photography, a business that combines social work and photography skills to provide services primarily to older adults. When Meg is not behind the camera, you will find her working as a mental health therapist and social work research interventionist. Social work and photography both provide unique opportunities to honor stories, celebrate human connection, and look for moments of beauty and joy in everyday life. Meg is passionate about bringing these elements to her work as a photographer and is very much looking forward to this opportunity to capture more of what life in Rochester is all about! |
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![]() | Onis is a photographer based in Rochester, NY whose work explores the multifaceted beauty and complexity of Black, Brown, and marginalized communities. Through a dynamic blend of portraits, landscapes, and documentary-style imagery, he captures the essence of his subjects, challenging stereotypes and inspiring a deeper understanding. Driven by a passion for visual storytelling, Onis aims to create images that resonate with the human experience. |