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About the Financial Empowerment Center

The Rochester Financial Empowerment center provides professional free 1:1 counseling as a public service. The FEC team empowers you to reach your financial goals by  focusing on 4 areas which include reducing debt, increasing credit, improving savings and having access to safe/ affordable bank accounts. FEC counselors are trained and certified through the CFE Fund and National Association of Certified Credit Counselors (NACCC). The FEC team has the knowledge and expertise to offer tools and resources tailored to individual needs. 

The Rochester FEC serves members who are 18 and over who live, work, worship or going to school in Monroe County. The Rochester Financial Empowerment Center is a collaborative program led by the City of Rochester Mayor’s Office of Financial Empowerment in partnership with The Housing Council at PathStone. The Rochester FEC has served Monroe County residents since 2020, impacting thousands of individuals and helping them achieve hundreds of financial milestones!

Schedule your appointment today!

New clients

Returning clients

Our services

We know that setting money aside is easier said than done! We are here to coach you through the process of building good, realistic savings habits that will get you closer to making a big purchase or creating a financial safety net for your future. 

Work with a counselor to take control of your debt, learn how to contact and talk to debt collectors, and compare all of your repayment options.

Work with a counselor to build up your credit score and learn how each point counts toward getting your closer to your financial goals whether you are looking to purchase a car, a home, or start a business.

We can help you connect with safe and affordable bank accounts, and other financial products and services that better meet your needs and gives you a boost in reaching your goals. 

Meet our staff

Briana Watson, FEC Director

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Portrait of FEC counselor Briana Watson
Briana Watson, a Rochester native, has dedicated over 15 years to the nonprofit sector in her hometown. She holds a bachelor’s degree in Social Work and a master’s degree in Management, which, along with her skills and personal passions, have equipped her to excel in serving the Rochester community.
 
Throughout her career, Briana has trained and managed staff, developed and maintained operating procedures, and collaborated with both internal and external providers to ensure high-quality service and identify opportunities for improvement.
Briana is deeply committed to addressing social issues and advocating for underrepresented communities. 
 
Outside of work, she enjoys being a homebody and spending quality time with her family.

 

Juan Lozada, Senior FEC Counselor

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Portrait of FEC counselor Juan Lozada
Juan is an experienced financial counselor with over 7 years as a certified credit counselor. He has been with the FEC since its inception and remains passionate about helping others achieve financial success. Juan’s diverse background includes expertise in customer service, accounting, religious counseling, and public speaking. Throughout his career, he has held various leadership roles.
 
Juan values his work at the FEC for the meaningful impact it has on people’s lives. He is fluent in Spanish and provides bilingual services to clients. Outside of work, Juan enjoys playing the violin and percussion instruments.
 
Juan values his work at the FEC for the meaningful impact it has on people’s lives. He is fluent in Spanish and provides bilingual services to clients. Outside of work, Juan enjoys playing the violin and percussion instruments.

 

Hear From Our Clients

Financial counseling with the Financial Empowerment Center has helped clients achieve and exceed their goals. Imagine what a session could do for you!

Mia, FEC Client

I wanted to say thank you so much to Mr. Juan Lozada. The information and knowledge that he shared during our meeting was more than helpful. We were able to apply for a car loan with confidence and security. Not only did he provide the information in a clear and concise manner, he filled me with the confidence and security to know that I had someone who I could trust and rely on.

Belinda, FEC Client

Since working with Juan at FEC my credit score has increased high enough to obtain pre-qualification for a mortgage. I have attended first-time home buyer workshops and applied for grants through community agencies and the City of Rochester. I also have a better understanding of my credit report/score and how my spending and paying my bills can have either a positive or negative impact on my score."

Qutisha, FEC Client

"While using the services I found out about all the negative items on my credit that wasn't mine. I found out that someone had stolen my identity, which I would of never known if I wouldn't of have used these great services provided to me. I also was able to open a second-chance bank account through Chase bank which I never knew  I could do without the great opportunity to use your services." 

Our supporters

Meet our supporters

The Cities for Financial Empowerment Fund (CFE Fund) improves financial stability by embedding financial empowerment in local government. As the primary grantor of the Rochester Financial Empowerment Center (FEC), the CFE Fund has provided us with the FEC model and has provided ongoing support to launch the program in Rochester. 

The CFE Fund is promoting FEC replication through supporting cohorts of local government leaders to develop, launch, and implement financial counseling as a free public service, along with strategic research projects to enhance the success of financial counseling.


Visit Office of Financial Empowerment webpage