The International Plaza


At 828 North Clinton Avenue, the International Plaza is an exciting, Latin-themed event space and marketplace. It features a variety of vendors and vending options, ranging from pop-up tents and carts to more permanent locations housed in creatively converted, re-purposed shipping-containers, a performance pavilion, dedicated restrooms, and a service/storage building.
The International Plaza provides a community gathering space to celebrate and build on the tremendous arts and cultural assets of the surrounding neighborhood.
The Plaza is also a place where local entrepreneurs and/or existing businesses can locate and sell their products and services in a low-risk, low-cost, flexible environment that incubates neighborhood economic development.
The Plaza also hosts a sensational variety of signature free-admission events throughout the Market season!
Read on for events, vendor information and applications, and valuable sponsorship opportunities!
2025 International Plaza Signature Events
International Plaza 2025 Schedule

Date | Event |
Sunday, May 4 | Opening Ceremony / Mexican Performers / Cinco de Mayo |
Sunday, May 11 | Mother’s Day |
Sunday, May 18 | Malcolm X Weekend |
Sunday, June 1 | Latinx Pride Day |
Sunday, June 15 | Father's Day |
Thursday, June 19 | Juneteenth |
Sunday, June 22 | Line Dance Tournament |
Sunday, June 29 | Karaoke Day with DJ Bonitillo |
Saturday, July 12 | Roc Con Poder |
Sunday, July 20 | Festival Del Barrio |
Sunday, August 10 | Dominican Day |
Saturday, August 16 | Arts at the Plaza |
Sunday, August 17 | Roc the Plaza |
Sunday, August 24 | International Salsa Day |
Sunday, August 31 | Car Show |
Sunday, September 7 | Back to School Event |
Sunday, September 14 | Hispanic Heritage Month Kickoff |
Saturday, September 20 | Rochester Fringe Festival at the Plaza |
Sunday, September 21 | Roc the Plaza with Grand Tone |
Saturday, September 27 | Garage Sale |
Sunday, September 28 | Latin American Festival |
Sunday, October 12 | Hispanic Heritage Month Celebration / Plaza Closing |
Sunday, December 7 | Colombian-Style Christmas |
Vendors
The International Plaza offers flexible and affordable vendor options, including vending from customized shipping container spaces (if available), and space for tents and food trucks. We work hard to provide options that fit all business models and needs. If
you are an existing business looking to broaden your customer base or an entrepreneur with an idea you’ve always wanted to test, this is the spot for you.
For information regarding the application and selection process for the shipping container spaces, call Erika Perez at (585) 428-7282 or email pmarket@cityofrochester.gov.

Sponsorship Opportunities
The International Plaza welcomes sponsorship support from small businesses and corporations! We're confident that the Plaza can provide strong marketing and outreach bang for the sponsorship buck!
Resources
- International Plaza Daily Vendor Application Packet
- 2024 International Plaza License Packet
- International Plaza Site Information Packet
- Special Guest Tabling at the Plaza - For-Profit Application
- Special Guest Tabling at the Plaza - Non-Profit Application
Stay Connected to the Plaza
Follow the International Plaza on Facebook and Instagram for news and updates!