Skip to main content

Bull's Head Redevelopment Project

With over $10 million in public investment for predevelopment and planning activities, the City is making available for redevelopment an area totaling over 12 acres in the heart of the Bull’s Head community. In response to this ongoing public investment and with a majority of these activities completed, the City has selected a qualified developer to advance the long-awaited revitalization of this important community hub.

DevelopROC LLC Selected as Prime Developer

DevelopROC, formed and led by The Dawson Company (Atlanta, Ga.), will serve as the City’s partner to develop approximately 12 acres of City-owned property in the Bull’s Head neighborhood. The team also includes Brinshore Development (Chicago, Il.), Shift Capital (Philadelphia, Pa.), USC (Rochester, N.Y.), and The Oughtness Group (Atlanta, Ga.).

The community’s highly anticipated revitalization of Bull’s Head is a high priority for the City. Development opportunities at Bull’s Head are guided by more than a decade of community planning. Through its partnership with DevelopROC, the City intends to advance new development that will:

  • Present the highest and best use for the sites as well as the surrounding area;  
  • Return the sites to the tax roll and increase the City’s tax base; 
  • Support and be consistent with the objectives, strategies, goals, and recommendations set forth in: 
    • Rochester 2034, the City of Rochester’s Comprehensive Plan 
    • The Bull’s Head Urban Renewal Plan  
    • The Bull’s Head BOA Revitalization Plan
  • Present high-quality design that complements the surrounding rich historic and architecturally prominent context;    
  • Visually enhance the adjacent streetscapes;  
  • Provide uses that relate to and activate the commercial corridors; 
  • Create permanent job opportunities for city residents.

Click here for more information on the Bulls Head Revitalization Project