About Healthy ROC Grocer Program
The Healthy ROC Grocer Program makes it easy for you to find stores conveniently located in your neighborhood or near your workplace to quickly fill your shopping basket with nutritious, wholesome foods that support well-being for you and your family.
Whether you're looking for a gallon of milk, traditional foods or ingredients, or a wholesome prepared meal, the information below will connect you to shopping options.
Look for the Healthy ROC Grocer logo to find a wealth of healthy options right in your backyard!
Healthy ROC Grocer Program Partner Stores
Partner Stores
Store | Quadrant | Addres |
999 Market | SE | 709 S Clinton Ave |
Abundance Food Co-op | SE | 571 South Ave |
Alba's Market | NW | 1687 Dewey Ave |
Alice's Market | SE | 1477 South Ave |
Bonga-Lo | SW | 480 W Main St |
Bottomline Wholesale | NE | 280 N Union St |
BSG Mini Mart | NW | 480 Dewey Ave |
Convenient Market and Deli | NE | 1430 N Clinton Ave |
D&L Tropical Groceries | SW | 1005 Genesee St |
Dybowski Authentic Polish Market | NE | 1325 Hudson Ave |
Dream Town Deli | SW | 275 East Ave |
Empire Meats | NW | 1356 Lyell Ave |
Empire Meats | SE | 1337 N Goodman St |
Empire Meats | SW | 626 W Main St |
Gorkha Store | SW | 537 State St |
Grape and Orange Mini Market | NW | 111 Orange St |
Grocery Bazaar | NW | 639 Lake Ave |
Halal Market & Meats Inc. | NE | 311 E Ridge Rd |
Highland Market | SE | 830 South Ave |
Homegrown and Handmade Market | SE | 986 Monroe Ave |
New Hikari | SW | 1667 Mt Hope Ave |
Olindo's Cash and Carry | NW | 1510 Lyell Ave |
Plymouth Express Deli | SW | 743 S Plymouth Ave |
Public Meat & Grocery | NE | 600 Hudson Ave |
Skip's on the Ridge | NW | 640 W Ridge Rd |
Become a Healthy ROC Grocer
The Healthy ROC Grocer Program makes it easy for shoppers to find your store to quickly fill their shopping baskets with more nutritious, wholesome foods that support their and their family’s well-being.
The City of Rochester wants to support small businesses that supply healthy and nutritious foods in every neighborhood. Benefits of participation are inclusion in a FREE paid media campaign encouraging shoppers to visit their Healthy ROC Grocer. The campaign will direct people to shops participating in the program and increase awareness of the Healthy ROC Grocer logo.
The media campaign will consist of the following:
- Billboards, bus shelters, and transit hubs
- Paid social media ads and other digital options
- FREE listing in the City of Rochester web page CityofRochester.gov/HealthyRocGrocer and social media advertising through City channels.
- FREE Point of Sale (POS) items to enhance your store and bring attention to more nutritious food options while tying your store to the advertising campaign.
Any grocery or market in the City of Rochester that currently offers healthier food options and complies with all city and state rules and regulations can get qualified through the City of Rochester’s Healthy Foods Assessment Tool. Email us at HealthyRocGrocer@CityofRochester.gov for more information.
Store Types:
- Neighborhood Markets
- Meat Markets
- Small Scale Grocers
- Specialty Food Stores
- Wholesalers
Stores will be reviewed using the Healthy ROC Grocer assessment tool that assigns points for a range of healthy fruit, vegetable, dairy, protein, and grain foods. Point values are determined by the USDA MyPlate nutrition guide. Additional points are assigned for accepting SNAP and WIC.
• Dairy (any – animal & plant-based)
• Fruits (any – fresh, canned, frozen)
• Vegetables (any – fresh, canned, frozen)
• Grains (any – rice, barley, oats, corn, quinoa, etc.) *
• Proteins – meat (any – pork, poultry, beef, fish) & plant-based (any – beans, lentils, peas, veggie burgers, etc.) *
*fresh, canned, frozen, dried
Also encouraged:
- Breads, baked goods and pastas
- Ethnic options (kosher, halal, spices and seasonings, etc.)
- Healthy prepared meals
- Accept SNAP, WIC, or participate in the Double Up Bucks program
Email us at HealthyRocGrocer@CityofRochester.gov to set an appointment to meet at the store with the owner or an employee designated by the owner. At this meeting, the City will:
- Go over the program guidelines and benefits
- Confirm your store qualifies for the program with the Healthy Foods Assessment Tool
- Take an order for FREE Point Of Sale (POS) items for display and to promote more nutritious foods
- Arrange for POS items delivery
After this meeting, the owner or designated employee will:
- Contact the NSC when refill of items is needed.
- Continue selling healthy food options.
- Remain in compliance with all city, state and federal regulations.